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On Wednesday, September 20th, 2000, Sonarstate was born. Carl Cox,
Col Hamilton, Johnny Moy, John Reynolds and Rick Salmon of Sony Music
attended what they identified, even then, as a significant day for
Irish dance music. We were privileged, too, that the event was hosted
by Uaneen Fitzsimons. Little did we know that Uaneen would not be
with us today.
Speakerboy emerged from his reclusive existence to challenge Irish
dance culture to produce the goods and upload their music to
www.sonarstate.com. And upload they did. Over the ensuing 8 weeks,
entries rolled in as remarkable for their quality as their quantity.
By the time entries closed on November 17th, 110 acts had made the
grade required to have their music streamed from www.sonarstate.com
and included in the playlist of Radio Free Sonarstate, a continuous
MP3 radio station emanating from Sonarstate.
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Sony's A&R team was overwhelmed. The review of the 282 tracks entered
took a whole week longer than expected. Even then, they could not
whittle the list down to three finalists, as was the original plan.
No - they wanted to hear seven of the acts play live before making
their decision.
An exciting few weeks then began for FactorX, Freakfunk, John
Lawless, Specimen, Stockholm City and Straker. The seventh finalist,
Kyproject, had high-tailed it to Australia for a year. With the
winner getting to support the likes of Judge Jules and Timo Maas at a
Gatecrasher event in Dublin's 7,000-capacity Point Theatre, before
going on to play Homelands, getting the live show right was
essential. Straker, FactorX and Freakfunk warmed up with some great
live gigs at The Kitchen. By now, Sonarstate was really building a
head of steam, with press and TV coverage - including MTV and TG4's
Rianta. John Power was featuring Sonarstate artists on his 2FM show
and Hot Press reviewed the finalists tracks as an album (they thought
it was too good to be reviewed as a demo) and awarded it 9 out of 12
(Jennifer Lopez got 7, for what it's worth).
February 3rd rolled around pretty quickly and the finalists gathered
for sound checks before lunch time at The RedBox. That done, the
invited audience of friends, press and others, and judges - Graham
Ball and Tina Arena (Sony), Johnny Moy, Mick O'Keefe (Mean Fiddler),
John Power (2FM) - were treated to two hours of fresh dance music,
that showed what Ireland has to offer in this oft-neglected genre.
But it was that was to end the day as Sonarstate winners. Not
that there was any time to let it all sink in. It was straight off to
The Point to set up for their chance to unleash themselves on
Ireland's dance public.
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